This is M-Lifestyle's 30 Under 40

Altrichia Cook’s unconventional ascension into the world of fashion has been equal parts style and inspiration.  As well known for her luxury swimwear, Allusions by A.Lekay, as for her passion to empower women; Altrichia’s commitment to inspiring women through style has garnered her national recognition in industry, business and political circles—including being invited to the White House for its inaugural United State of Women Summit. The Florida native,  mother and wife, high-end, designs swimwear to empower women, especially those struggling to accept their post-childbirth bodies, to celebrate their physique and embrace their inner beauty. She regularly speaks as a panelist for empowerment events and has been featured on several nationally syndicated television shows like FOX’s The Real Daytime Talk Show, NBC’s Steve Harvey TV Show and ABC’s FAB Life Show.  Altrichia’s personal mantra—we all rise when we lift each other up—guides her life and career. She embodies the spirit of a true change agent, industry game-changer and community leader with a brand and reputation that will continue to light her path.